After two decades, the name always gets attention. Bob recalls one of our clients stating that when he referred us to one of his friends, the friend said the name didn’t sound like our team was serious and he would go elsewhere. Truth is, we’re not for everyone. Bob answers his own phone and prides himself on having the most modern software and hardware and requires a sense of humor. Unfortunately, our client’s friend didn’t get that. We want to help our clients increase their net worth or raise their assets. So that’s it, Up Your A$$et$ is dedicated to increasing your net worth, whether for small business tax resolutions or individual tax returns.